Grupo de Florida (Florida Group)
The Florida Group (also sometimes known as the Grupo Martín Fierro) was an informal grouping of artists in Argentina during the 1920s. They were associated with the Martin Fierro magazine, located on the corner of Florida and Tucoman Streets in Buenos Aires. They were interested in the avant-garde and stylistic innovations, such as challenging metre and rhyme in poetry. They were also interested in modern movements such as Dadaism, Surrealism and Ultraism. Famous members included Jorge Luis Borges and his sister, Norah, Leopoldo Marechal, Victoria Ocampo and Ricardo Güiraldes. Traditionally the group was seen as opposed to the Grupo de Boedo.